What Personal Information We Collect

We (and our vendors and service providers) collect, receive, and develop several categories of personal information about you depending on the nature of your interactions with us:

We collect contact information. Contact information typically includes your name, email address, mailing address, and phone number.

We collect account information. When you sign up for an account with SecondMountain OU (e.g. by registering for House of Heroes membership), we collect account credentials such as username and password, and other enrollment information.

We collect location information. We may collect your precise location when you access our Services. We also collect information about your general location, using your ZIP code and IP address.

We collect online identifiers. For example, we collect IP address, unique device ID, and other information about your device.

We collect Internet and network activity information. If you use our website, we may collect information about the browser you’re using. We might also collect device identifiers. We might look at what site you came from, or what site you visit when you leave us. We may collect page interaction information (such as what areas of the websites you visit and for how long, what search terms you enter, and what products or content you view and click on), and methods used to browse away from the page. We collect this information using cookies and similar technologies described in the Cookie Policy below.

We collect information you share through the Services. We collect content you submit or make available when you use our Services, including the parts of the Services let you interact with other users or share content publicly. We also collect information anytime you respond to surveys, provide us with feedback, participate in promotions, or use other features of the Services.

A third party collects and processes debit or credit card details (cardholder name, card number, expiration date, etc.) on our behalf to fulfill orders placed for our products and services. We do not collect or store debit or credit card information on our systems.

How We Collect Personal Information

We and our vendors collect personal information about you from various sources, directly and indirectly, including from the following:

We collect personal information directly from you. For example, we collect information if you contact us or sign up for our emails. We collect information if you make a purchase. We may also ask you to provide certain information about yourself by filling out and submitting an online form to participate in a sweepstakes. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, you may be required to provide personal information, such as your name, mailing address, and email address.

We collect personal information from cookies and similar technologies. We use tracking tools like browser cookies and web beacons to collect information from and about you. We collect information when you interact with our websites, our ads, and our emails that we or our vendors send to you. We collect information about users over time and across devices when you use this website. We may have other parties collect personal information this way. Learn more about these tools, how we use them and how you can control them by reviewing our Cookie Policy below.

We get personal information about you from other sources. Other parties may give us information about you. These other parties might include business and marketing partners and social media platforms that give us information they have collected either directly or indirectly from you. Vendors that host or maintain our websites and send promotional emails for us may also give us information. Our marketing agencies, advertising technology vendors, and analytics providers may also provide us with information

We combine information. For example, we may combine information that we have collected offline with information we collect online or we may combine information we get from another party with information we already have. We may also aggregate your information with other consumers’ information to understand preferences and trends over time or for additional business-related purposes.

How We Use Personal Information

We use the categories of personal information described above for the following purposes:

We use personal information to provide and administer the Services. For example, we use your personal information to create and manage user accounts and profiles, display customized content, and facilitate communication with other users.

We use personal information to fulfill transactions. For example, we use your personal information to process your payments, orders, and requests for products, information, or features.

We use personal information to manage your account preferences and communicate with you about your account by: responding to your questions and concerns; sending you administrative messages and information, notifications about changes to our Services, and updates to our agreements; and sending you information about rewards programs, new services, new features, promotions, and newsletters (which you can opt out of at any time).

We use personal information for advertising, marketing, and analytics purposes. For example, we might use your personal information to:

• market and administer surveys and promotions;
• learn more about you by linking your data with additional data through third-party data; providers or analyzing the data with the help of analytics service providers;
• identify unique users across devices;
• tailor advertisements across devices;
• improve our Services and develop new products, services, and features;
• analyze trends and traffic, track purchases, and track usage data; and
• advertise the Services on third-party websites and applications

We use personal information for safety, security, compliance, and due diligence purposes. We may use information to protect our company or others. We also may use information to protect our Services, as well as to detect and investigate activities that may be illegal or prohibited. We will use certain pieces of personal information to verify your identity if you make requests pursuant to this Privacy Policy. The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.

We use personal information to provide support and respond to your requests or questions. We use information to contact you in response to your feedback or other matters related to our relationship with you (such as about this Privacy Policy or our Terms of Use).

We use personal information to test, develop, analyze, and improve our products and services. We may use your personal information to make our Services better. We might use your personal information to customize your experience with us and to conduct research and analysis.

We use personal information to comply with any legal obligations and enforce our legal rights. For example, we may use personal information to exercise contractual rights, to comply with financial reporting obligations, court orders, warrants, or subpoenas in accordance with applicable law.

Lawful Bases for Processing

We process personal information as follows:

We process your personal information with your consent. For example, we process your personal information with your consent to provide you with communications and services you’ve signed up for (e.g. newsletters). You may revoke consent at any time. You understand that withdrawal will not affect the legality of our treatment of your personal information while your consent was in place.

We process your personal information when necessary to perform our agreements with you. This includes the terms and conditions that govern participation in any sweepstakes or promotions that we may offer.

We process your personal information in pursuit of our legitimate interests. Examples of these legitimate interests include operation and improvement of the Services, personalization of content on the Services, and protection from fraud or security threats.

We process your personal information when necessary to ensure compliance with a legal obligation to which we are subject. From time to time we may also need to process personal information to comply with a legal obligation, if it is necessary to protect the vital interests of you or other data subjects, or if it is necessary for a task carried out in the public interest.

With Whom Do We Share Personal Information

We may share your personal information with our business partners, including for marketing purposes. For example, we might share personal information with other parties who co-sponsor a promotion or our content. Some of these partners may send you information about products or services by mail or email. They may share your information with others.

We may share your personal information with a successor to all or part of our business. For example, if part of our business is sold, we may include customer information as part of that transaction. We may share your information if there is a similar change to our corporate structure. We may also share your information with others as they conduct diligence of our corporate changes.

We will share your personal information with other parties as necessary or required by law. For example, we may share personal information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body requests it. We might also share your information in order to enforce our agreements, to protect the rights of others, or to investigate potential fraud. This might include fraud we think has happened during a promotion. If you are the winner of a sweepstakes or contest, we may also share your information with anyone who reviews a winner’s list. We may share personal information for other reasons we may describe to you from time to time as permitted by law. In certain circumstances, we may share or disclose aggregated and/or de-identified personal information with third parties.

Data Protection Rights

We value your rights with respect to your personal information. In accordance with applicable law, you may be entitled to some or all of the following:

Right to Know or Request Information.

You may have the right to request confirmation of whether we store, use, or share any of your personal information and be informed about with whom your personal information has been shared.

Access.

You may have the right to request copies of your personal information.

Rectification.

You may have the right to change or modify your personal information that you believe is out-of-date or incorrect.

Erasure or Deletion.

You may have the right to request erasure or deletion of your personal information held by SecondMountain OU, subject to certain exceptions as prescribed by applicable law.

Restrict processing.

You may have the right to restrict our uses of your personal information under certain circumstances as prescribed by applicable law.

Data portability.

You may have the right to request copies of your personal information in an electronic format and request that we send that information to you or another third party under certain circumstances as prescribed by applicable law.

Object to processing or withdraw consent.

You may have the right to object to our use of your personal information or withdraw consent where you have given it.

Avoid automated decision-making.

You may have the right not to be subject to a decision based solely on automated processing, including profiling, if this has a legal or other significant effect on you as an individual, subject to certain exceptions as prescribed by applicable law.

Opt-out of the sale or sharing of personal information.

You may request to opt-out of the sale or sharing of your personal information to a third party. For purposes of this Privacy Policy, “sell” means the sale, rental, release, disclosure, dissemination, availability, transfer, or other oral, written, or electronic communication of your personal information to an outside party for monetary or other valuable consideration. Please note that we do not currently sell personal information to third parties; however, we may “share” certain personal information with our partners to provide you with personalized content or targeted advertisements which may be relevant or of interest to you.

Limit the Use and Disclosure of Sensitive PI.

To the extent we collect sensitive personal information, you may request that we restrict our use or disclosure of your sensitive personal information.

Right to be free from discrimination.

You may have the right not to be discriminated against for exercising these rights.

If required by law, we will comply with individual’s requests, including access, correction, and/or deletion of the personal information we store in accordance with applicable law.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

You can also designate an authorized agent to make a request on your behalf. If you use an authorized agent, please include written permission that you have designated that agent to make the request, or proof of the agent‘s power of attorney. We may follow up with you to verify your identity before processing your authorized agent’s request.

You may exercise the above rights by emailing us at hello@houseofheroes.co.

Digital Marketing

We, or third-parties on our behalf, may use your personal information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. To stop receiving our promotional emails, you can follow the unsubscribe link or follow the instructions in any promotional message you get from us.

Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions or emails related to purchases you make on our Services.

Cookie Policy

We collect information about users over time and across different websites and devices. To do this, we and our vendors use several common tracking tools, such as browser cookies, web beacons, and similar technologies.

What are Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. For further information, visit www.allaboutcookies.org.

Web beacons, pixel tags and other “tracking technologies” are small strings of code placed on a web page or in an email or advertisement. These technologies allow your browser to recognize and store certain types of information such as cookies previously set, the time and date that you viewed the page with the beacon and a description of that page.

How We Use Cookies

We use first-party and third-party cookies in a range of ways to improve your experience on our website, including:

Strictly necessary cookies. These are cookies that are required for the operation of our Services. They include, for example, cookies that enable you to log into secure areas of our Services. This category of cookies cannot be disabled.

Functionality: We use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer, location you are in, or volume level for video playback.

Analytical cookies. These cookies allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily. Information collected by Google Analytics cookies will be transmitted to and stored by Google on servers in the United States of America in accordance with its privacy practices. To see an overview of privacy at Google and how this applies to Google Analytics, visit https://www.google.com/intl/en/policies/privacy/.

Advertising: We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our websites.

How You Can Manage Cookies

Most browsers are set to accept cookies by default, but you can control and manage the use of cookies on your browser or device by deleting them from your browser history. If you do not wish to receive cookies, you may set your browser to reject cookies or alert you when a cookie is dropped on your computer.

Please be advised, if you disable certain cookies, some of the features of the Services may not function properly or be available to you.

Do Not Track. We do not currently respond to browser do-not-track signals.

Children Under 4

Our Services are intended for users 4 years or older; you are not permitted to access or use the Services if you are younger than 4. We do not knowingly collect personal information from children under the age of 4 through the Services. If you are under 4, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information without their permission.

If you have reason to believe that a child under the age of 4 has provided personal information to us, please contact us at hello@houseofheroes.co, and we will endeavor to delete that information from our databases.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. If we make significant changes in the way we treat your personal information, or to this Privacy Policy, we will provide you notice through the Services or by some other means, such as email. Your continued use of the Services after such notice constitutes your consent to the changes. We encourage you to periodically review the Privacy Policy for the latest information on our privacy practices. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.

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